A luxury camping site owned by an elderly man named Ulf is on the brink of bankruptcy. Ulf hires a group of social media experts to revitalize his business. This group consists of young and energetic social media influencers. For things to go smoothly, they need to promote the camping site through a series of viral videos and social media posts. However, the luxury camping site is located on a small island in the middle of a lake, where an ancient Swedish witch is believed to have lived. Unable to livestream due to the lack of internet connection, the group becomes curious when Ulf tells the legend of the witch on the island.
The film is set in the spectacular nature of Sweden. The large lake surrounding the island and the dense forests will enchant you as you watch the film.
The film has a significant impact on its audience. By narrating the importance and power of social media through the lens of a traditional family business, the film ensures that the viewers both have fun and contemplate.
